Demography:
GardensOnline viewers are drawn from a diverse demographic, all sharing the one passion - to build a home and garden environment for themselves and their families.
They are essentially "Nest Builders".
Market Positioning:
Starting with the soil we encourage visitors to plant plants, nurture them, harvest them, if they are edible then cook them and if not then to just enjoy.
Our focus therefore is the garden to grow, the kitchen to cook and the patio to enjoy
(followed of course by composting the scraps to start the cycle all over again).
Traffic:
GardensOnLine strategy is to provide an ongoing source of regularly updated, quality and free information that draws visitors and repeat visits - they are then exposed to the shopping and advertising. The amount of free information guarantees higher traffic volumes than those sites just offering shopping alone.
Statistics can be supplied on request, but suffice to say here that substantial traffic has grown virally - satisfied customers recommending the site to others. This is augmented with extra traffic feeds from our social media presence on Facebook, Twitter and a fast growing channel on YouTube.
Advertisers will reach focused and positive viewers, those actively seeking information on plants and garden products along with recipes and homewares. This is essentially a place for Ideas, Inspiration and Advice - the perfect location to inform them about your products and services.
Garden information is timeless and relevant the world over, especially as we use the global zone system so that climates and seasons in both hemispheres can be accurately portrayed. As such GardensOnLine enjoys traffic from all over the world and although the majority is from our home base of Australia, an increasing amount is international - therefore providing a strong platform for promotion of international brands.
Frequent Flower Club:
This large database of visitors have expressly requested to be informed about new products and special offers in the Home & Garden segment. GardensOnLine will be pleased to discuss promotional opportunities with suppliers who can offer our members special value or advance access to innovations.
Promotional Platform:
Over the years GardensOnLine has been involved in a variety of commercial promotions, an example being the "Win a Playground for your School" with Omo through Proctor and Gamble. Here school children were encouraged to create flower and vegetable gardens, with prizes of GardensOnLine gift vouchers to purchase garden tools for their school.
